Updated: May 3, 2018
Shortly after launching BCC, we realized that we hadn't provided enough detail about who we are, our goals, or why our audience should support us! Our early strategy involved promoting the business via social media with coffee facts, positive postings, blogs, commentary on current events, highlights of other businesses, etc. This was done both individually, with our personal handles, and through our company’s social media account. The intent behind this strategy was to subtly reveal our mission, our products, and ourselves over time. We wanted to allow our audience time to learn about, engage with, and enjoy our brand. We only hope to inspire, give helpful information to the masses, help readers/customers define their path to financial freedom, and spread the brand! While this approach was successful, it also raised a lot of questions:
Who is behind the movement?
Why was I invited to ‘Like’ this page?
I vaguely remember so and so… is this his company?
How are these guys linked to this company?
Here’s your chance to meet the owners of Black Coffee Company:
Leonard Lightfoot: What makes you happy and why pursue a business venture?
Providing for my family makes me happy. If they are happy, I am happy. I love to see my family and friends smiling and having fun. I really enjoy tutoring students in math, breaking down problems so they can understand it. I love to teach, listen to music, and experiencing different cultures. I just love people, honestly want the best for them.
The business venture was an opportunity to build with my brothers, engage with the community, and leave a blueprint for others to follow. More importantly, BCC is something we can call our own. It did require hard work and a lot of time, but at the end of the day, it is our “baby,” which I am extremely proud of. With proper planning and execution, anything is possible. Timing is everything, and now is the best time to do it!
Jamin Butler: What makes you happy and where do you see yourself this time next year?
Seizing opportunities that the Lord has blessed me with. Taking care of my family, by providing them with a path forward, so they too can realize their dreams and pursue their passions. Building #BPi &